Sales Representative

Job Purpose

Responsible for driving sales, outlet penetration and excellent trade execution within an assigned territory by developing customers, increasing distribution, creating visibility and achieving daily, weekly and monthly sales targets.

Key Responsibilities

• Penetrate and develop supermarkets, minimarkets, retailers, groceries, kiosks and traditional trade outlets.
• Identify, register and develop new outlets and maintain an accurate customer database.
• Achieve assigned daily, weekly and monthly volume, penetration, distribution and visibility targets.
• Build and maintain strong, professional relationships with customers.
• Ensure excellent in-store execution, product availability, merchandising and brand visibility.
• Properly execute all approved promotions and trade activities.
• Monitor competitor activities, pricing, promotions and market opportunities.
• Manage company products, POSM, promotional materials and other resources responsibly.
• Submit accurate and timely sales, market and customer reports.
• Follow assigned route plans and maximize productive outlet coverage.
• Ensure proper customer documentation, including sales orders, delivery notes, invoices, receipts and other required commercial documents, are accurately completed and submitted.
• Properly manage and safeguard POS machines, ensuring accurate transaction processing, daily reconciliation and responsible handling of the device.
• Ensure all POS transactions are completed accurately and provide customers with the appropriate transaction receipt/proof of payment.