Social Media Manager

Pan Excursions is a travel and tourism service that supports clients with visa applications, travel documentation, accommodation, transportation, guided tours, and organized excursions. The company provides end-to-end assistance to make international travel planning and preparation easier for its clients

Job Description

Pan Excursions is looking for a creative, proactive, and results-driven Social Media Manager to take full responsibility for managing, developing, and growing the company's social media presence.

The role requires someone who can combine content creation, social media management, digital marketing, customer communication, lead generation, and client onboarding. The goal is not just to gain followers; it's to use social media to attract the right audience, build trust, generate enquiries, and bring new clients to Pan Excursions.

Key Responsibilities

• Manage and grow Pan Excursions' social media platforms, including Instagram, Facebook, TikTok, LinkedIn, YouTube, and other relevant channels, while maintaining a consistent and professional brand presence.
• Create and publish creative, informative, engaging, and relevant content on a daily basis, including posts, Reels, TikToks, Stories, videos, graphics, carousels, promotional content, and other social media formats.
• Develop content around destinations, excursions, travel experiences, visa preparation, travel tips, accommodation, transportation, activities, networking, educational opportunities, client experiences, and Pan Excursions' services.
• Identify potential customers through social media interactions, understand their needs and interests, provide initial information, answer basic questions, and guide interested people toward the appropriate Pan Excursions service or program.
• Use social media actively for lead generation and client acquisition by creating campaigns, strong calls-to-action, promotional content, and targeted activities designed to generate qualified enquiries.
• Encourage and collect user-generated content, testimonials, photos, and videos from clients and excursion participants where appropriate and with the necessary permission.
• Work closely with Sales, Visa & Travel Documentation, Travel Operations, Marketing, Business Development, and Management to ensure that social media activities are aligned with current company services, programs, campaigns, and business priorities.