Senior Sales Representative – Bajaj

Job Description – Senior Sales Representative – Bajaj

Job Title: Senior Sales Representative

Department: Sales & Marketing

Industry: Automotive / Bajaj Sales & Distribution

Reports To: Sales Manager

Location: Addis Ababa, Ethiopia

 Job Purpose:

To drive Bajaj vehicle sales by developing customers and dealers, generating and converting sales leads, conducting product presentations, following up on prospects, and achieving assigned sales targets.

Proven track record of achieving sales targets.

• Experience in customer acquisition, dealer management, and territory development is an advantage.
• Good knowledge of the local market and customer segments.

Key Responsibilities:

• Achieve monthly, quarterly, and annual Bajaj sales targets.
• Identify and develop new customers, dealers, institutions, and business opportunities.
• Follow up on leads generated through social media, telecalling, showroom visits, and other channels.
• Conduct product presentations and explain Bajaj models, features, pricing, financing, and benefits.
• Build and maintain strong relationships with customers and dealers.
• Conduct regular market visits and monitor competitor activities and pricing.
• Follow up on quotations, negotiations, bookings, and customer deliveries.
• Coordinate with the showroom, finance, spare parts, and after-sales teams to ensure smooth customer service.
• Maintain accurate customer and sales records.
• Prepare regular sales and market activity reports.
• Identify market opportunities and provide feedback to management.
• Support promotional campaigns, exhibitions, roadshows, and product launches.

Key Skills:

• Strong sales and negotiation skills
• Customer relationship management
• Lead generation and conversion
• Market development
• Excellent communication and presentation skills
• Target-oriented and self-motivated
• Good reporting and computer skills
• Ability to work independently and as part of a team

KPIs:

• Monthly vehicle sales achieved
• Sales target achievement 100%
• New customers/dealers acquired
• Lead-to-sale conversion rate
• Customer follow-up effectiveness
• Territory/market growth
• Dealer performance
• Customer satisfaction

Key Objective:

• To consistently achieve Bajaj sales targets by developing new markets, acquiring customers and dealers, and converting qualified leads into actual vehicle sales.