Senior Marketing Officer (Pharmaceutical)

Droga Pharma PLC. • Addis Ababa

View all open positions

On-siteFull timeAddis AbabaJunior Level(1-3 years)

Experience

Junior Level(1-3 years)

Salary

Not specified

Posted

9 days ago

Deadline

in 15 days

Job Description

DROGA PHARMA PLC is an importer, distributor, and commission agent for pharmaceuticals and healthcare products in the territory of Ethiopia. Our Company was established in April 2015 with two staff. Currently, we have a total of 500+ employees with different professional backgrounds and work Experience. And now, Droga Pharma PLC, as a business unit, is establishing a chain of pharmacies all over the Nation. Droga pharma PLC having a strong local presence on the Ethiopian Pharmaceuticals market has established a partnership with Bio pharmaceuticals.

As part of the broader Droga Group, we also operate Droga Pharmacy PLC, which stands as the largest private retail pharmacy chain in Ethiopia delivering accessible, high-standard healthcare products and services directly to communities across the country.

General Mission
Senior Marketing Officer drives the operational execution of commercial marketing strategies, product campaigns, and brand management initiatives. Leveraging a solid pharmaceutical foundation, this role translates therapeutic data into impactful marketing campaigns, supports retail and wholesale market expansion, and ensures full compliance with drug advertising regulations.

Main Duties & Responsibilities

Design and deploy promotional campaigns, detailing aids, and educational content across retail, wholesale, and institutional target markets.
Utilize clinical knowledge to translate technical drug specifications, medical literature, and pharmacology details into accessible, persuasive sales collateral.
Collaborate closely with retail pharmacy operations, wholesale teams, and pharmacy branches to optimize trade promos, product display standards, and POS materials.
Coordinate cross-functional activities (regulatory, supply chain, sales) to ensure on-time execution of new product launches and market entry roadmaps.
Gather market insights on consumer trends, retail sales volumes, competitor strategies, and healthcare professional prescribing patterns to refine marketing tactics.
Audit and review all marketing collateral to guarantee strict adherence to Ethiopian drug administration guidelines and ethical pharmaceutical promotion practices.
Monitor sales data, ROI, conversion rates, and campaign performance metrics to evaluate success and implement continuous optimizations.
Partner directly with the digital pharmacy and IT teams to refine user journeys, optimize online product listings, and structure digital catalog offerings (OTC, chronic medications, and personal care).
Develop integrated marketing campaigns that drive traffic across physical pharmacy branches and digital platforms (e-commerce web, mobile app, and delivery services).
Use pharmacological knowledge to draft accurate, engaging digital health content, educational blog posts, app push notifications, and social media campaign scripts that communicate therapeutic benefits clearly.
Design digital promotional offers, subscription/refill reminders, and loyalty program initiatives tailored for online pharmacy customers.
Align digital marketing initiatives with traditional wholesale, retail operations, and medical detailing teams to ensure consistent product positioning across all channels.
Analyze digital traffic, conversion rates, app downloads, and campaign ROI using analytics tools to continuously optimize online commercial performance.
Review all online promotional campaigns, health articles, and digital ads to guarantee strict compliance with local pharmaceutical advertising regulations and data privacy standards.

Requirements

Educational Background: Bachelor of Pharmacy (B.Pharm) degree. Additional certifications in Marketing, Business Administration, or related fields are an advantage.
Experience: 1–3 years of experience in pharmaceutical marketing, product management, or commercial operations within the healthcare or retail pharmacy sector.
Technical Expertise: Comprehensive understanding of pharmacology, medical terminology, therapeutic classes, and local pharmaceutical regulatory codes.

Professional Skills:
Pharmacological Knowledge
Regulatory Compliance
Clinical Assessment
Inventory Management
Technological Proficiency
Strong strategic planning
analytical reasoning
campaign execution
cross-functional project management.
Exceptional written, verbal, and presentation skills

Required Skills

• Strong coordination and networking skillsPharmaceutical regulatory complianceAbility to develop long-term influence strategies based on program evidence.Good understanding of international market dynamics.Data analysis and market trend interpretationability to build strong working relationshipsCommercial insight and market analysisPharmacy ManagementDigital marketing & E-Commerce.Social media and mobile marketing

Level

Junior Level(1-3 years)

Location

Addis Ababa

How to Apply

Interested and qualified applicant are invited to submit their application letter, CV, cover letter , Educational data and work experience (PDF File Only) & Please write the position you applying On your cover letter, CV through the attached Link
https://docs.google.com/forms/d/e/1FAIpQLSc4WcZlhwoCbUYfkApJgUzxZS5H0ji5uWPXtM2hMJfVnEp8iw/viewform?usp=header

Only short-listed candidates will be communicated.

Droga Pharmacy PLC

Human Resource Department