Sales & Marketing Executive

Key Responsibilities & Duties

1. Commercial Sales & Revenue Generation

• Identify, target, and acquire new corporate advertisers, sponsors, and brand partners for broadcast airtime, sponsored programs, and live events.
• Develop and present customized media sales packages (airtime spots, program sponsorships, squeeze-backs/popups, studio branding, and digital inclusions).
• Meet and exceed monthly and quarterly commercial sales targets set by management.
• Negotiate advertising contracts and rate cards in alignment with internal pricing guidelines.

2. Account Management & Client Relations

• Serve as the primary point of contact for key corporate clients, advertising agencies, and partner organizations.
• Conduct regular meetings and sales presentations with marketing managers, brand team leads, and agency media buyers.
• Ensure high client retention through excellent service delivery, prompt communication, and proactive account management.

3. Campaign Execution & Operational Coordination

• Work closely with the internal Traffic, Program, and Production teams to ensure client commercial spots and sponsored segments air accurately according to contract schedules.
• Monitor ongoing campaigns in real-time to prevent missed spots or broadcast errors.
• Coordinate fast-track resolutions or "make-good" scheduling in the event of technical or operational disruptions.

4. Post-Campaign Reporting & Performance Proof

• Prepare and deliver comprehensive Post-Campaign Evaluation Reports (Proof of Performance decks) to clients, detailing delivered spots and broadcast screenshots.
• Collaborate with the finance department to track client billing, ensure timely invoicing, and assist in payment collection.

5. Market Intelligence & Brand Strategy

• Stay informed on Ethiopian broadcast media trends, competitor advertising strategies, and emerging market opportunities.
• Participate in organizing corporate client appreciation events, trade expos, and media launch ceremonies.

 Key Performance Indicators (KPIs)

• Target Revenue: Achievement of monthly and quarterly sales quotas.
• Client Acquisition & Retention: Number of new clients secured and renewal rate of existing sponsors.
• Execution Compliance: Minimizing missed commercial spots and operational delivery errors.
• Report Turnaround: Timely delivery of post-campaign reports to clients post-broadcast.
• Collection Rate: Timely settlement of invoices from secured accounts.

 Qualifications & Requirements

• Education: Bachelor’s degree in Marketing Management, Business Administration, Mass Communication, or a related field.
• Experience: 1–3 years of proven sales or marketing experience, preferably within a media house, advertising agency, telecom, or corporate commercial environment in Ethiopia.
• Skills:
• • Strong negotiation, presentation, and closing skills.
  • Excellent written and verbal communication skills in both Amharic and English.
  • Proficiency in Microsoft Office (PowerPoint, Excel, Word) for creating pitch decks and sales proposals.
  • Deep understanding of media rate structures, broadcast sponsorship packages, and marketing ROI.
• Personal Attributes: High energy, goal-oriented, strong networking capabilities, professional integrity, and the ability to thrive under high-pressure broadcast deadlines.