Regional Trade Marketing Supervisor

Position Overview

The Regional Trade Marketing Supervisor (RTMS) plays a pivotal role in driving brand availability, visibility, and trade execution across key regional channels. Spending at least 60% of your time in the field, 

the RTMS is responsible for conducting outlet visits, gathering actionable market intelligence, ensuring proper POSM (Point of Sale Materials) execution, and analyzing field data to support business growth.

This role requires a commercially minded, energetic individual who thrives in a fast-paced field environment, demonstrates strong financial discipline, and possesses fluent bilingual communication skills (English & Amharic).

Core Responsibilities

1. Trade Execution & Market Activation (60%)

• Field Visits & Outlets: Conduct at least 10 outlet visits per day across key target channels (Premium Bars & Restaurants, Lounges, Butcheries, High-End Bars).
• Audit & Compliance: Assess product availability by variant, identify top-selling variants, track crate stock levels, and monitor cooler usage, cleanliness, and maintenance.
• Point of Sale Execution: Deploy and manage Arada POSM materials (posters, glassware, MDF cutouts) and capture mandatory 4-angle photo documentation (Exterior, Interior, POSM placement, Consumer seating).
• Supply Chain Tracking: Log delivery frequencies (weekly to monthly) and investigate stockouts or non-purchase reasons (e.g., delivery bottlenecks, low demand).
• Competitive Intelligence: Track competitor promotions, pricing, and POSM activities, alongside gathering market share data across beer, wine, hard seltzers, and spirits.
• Reporting System: Mandatorily log all live field metrics into the company reporting system.
• Planning & Alignment:
  • Submit weekly travel/journey plans every Friday.
  • Participate in weekly team review meetings every Monday at 9:00 AM to report findings, challenges, and action plans.

2. Data Reporting & Market Analysis (20%)

• Insight Generation: Transform daily field observations into meaningful commercial insights and strategic recommendations.
• Reporting & Visualization: Develop structured reporting templates and utilize data visualization tools to support leadership decision-making.
• Trend Analysis: Present regional trade insights, market share metrics, and competitive threats during commercial reviews.

• Financial Reconciliation & Administration (20%)

• Documentation & Compliance: Maintain full, accurate documentation for all trade activities and activations.
• Expense Management: Support timely reconciliation of trade activity expenses with finance and commercial teams.
• Timely Delivery: Ensure all administrative paperwork and field reports are completed and submitted within deadlines.

Performance Expectations

• Availability & Visibility: Measurably expand Arada product availability and brand presence across target regional channels.
• Field Energy: Willingness to work in the field at least 50–60% of the time, including evening hours during peak trade periods.
• Data Accuracy: Deliver timely, error-free field audit reports and financial reconciliation documentation.
• Proactive Solutions: Actively identify trade challenges and propose actionable solutions to improve delivery efficiency and sales volume.