Marketing Strategist
Data Analytics for Practical Solution (DAPS) • Addis Ababa
Experience
Senior(5-8 years)
Salary
Not specified
Posted
11 days ago
Deadline
in 22 days
Job Description
DAPS is hiring a senior marketing strategist to drive market adoption, revenue growth, and strategic partnerships for Onekof PM – Ethiopia's leading localized project management and accountability platform. You'll own go-to-market strategy, customer acquisition, and partnership development for Onekof, while building pathways into DAPS's broader data, AI, and software services portfolio.
Key Responsibilities
- Own and execute Onekof's end-to-end go-to-market strategy for Ethiopia and priority regional markets
- Promote DAPS's AI, Data Analytics, Enterprise Architecture, Business Intelligence, and Digital Transformation services
- Develop annual GTM strategies with measurable quarterly growth targets
- Design and run customer acquisition campaigns across digital, on-ground, and community channels
- Build strategic partnerships with universities, NGOs, enterprises, government organizations, and technology communities
- Manage CRM platforms, sales pipelines, and revenue forecasting
- Develop channel partner and reseller programs
- Represent DAPS at conferences, technology forums, and industry events
- Lead strategic account management for enterprise customers
- Support proposal branding and business development collateral
- Collaborate closely with Product Engineering to prioritize features based on customer feedback
Requirements
Requirements
- Bachelor's degree in Marketing, Business Administration, Economics, or a related field; MBA is a plus
- 10+ years of experience in SaaS growth, product marketing, business development, or technology commercialization
- Demonstrated success scaling software platforms through direct sales and channel partnerships; Ethiopia or East Africa experience strongly preferred
- Experience selling Enterprise SaaS solutions and preparing winning government procurement bids
- Proven digital marketing and CRM experience (HubSpot, Salesforce, Zoho CRM, or similar)
- Fluent English and Amharic; working knowledge of Afaan Oromo or Tigrinya is a significant advantage
Preferred Qualifications
- Understanding of the Ethiopian and East African SaaS and project-management market landscape
- Established network across universities, NGOs, government bodies, or enterprise buyers in the region
- Experience running go-to-market or growth for a localized or emerging-market software product
- Familiarity with public-sector and donor-funded procurement processes
What We Offer
- Opportunity to build an innovative AI-powered SaaS platform with regional impact
- High degree of ownership and influence over product and business decisions
- Collaborative, entrepreneurial, and mission-driven work environment
- Professional growth, continuous learning, and leadership opportunities
- Competitive compensation based on experience and performance
Required Skills
Level
Senior(5-8 years)
Location
Addis Ababa
How to Apply
Interested and qualified candidates should submit their CVs and supporting documents to career@dapsanalytics.com
Ready to build the platforms shaping how African enterprises work? Before you apply, take a look at https://dapsanalytics.com/ to learn more about who we are and what we do.