Marketing Officer (Sales)

Salary: Negotiable and attractive

Deadline:  Sep 01,2026- Sep 10,2026

Location: Addis Ababa/ Kality

Reports To: Marketing Unit Operation

Employment Type: Full-Time

Job Summary:

The Senior Marketing Officer plays a key role in executing marketing strategies to support business growth in the ready-mix concrete sector. This position is responsible for market research, customer outreach, branding activities, digital promotion, and assisting the sales team in achieving revenue targets. The role demands a proactive individual with strong communication and analytical skills, capable of working in a fast-paced, technical environment.

Key Responsibilities:

Marketing Execution & Coordination:

• Implement marketing plans and promotional campaigns to support product awareness and lead generation.

• Coordinate the design and distribution of marketing materials, brochures, and digital content.

• Support in planning and organizing marketing events, trade shows, and client engagement activities.

Market Research & Analysis:

• Conduct market studies to understand customer needs, project trends, and competitor activities.

• Compile and analyze data to identify opportunities and recommend improvements to marketing efforts.

• Maintain a database of potential clients, projects, and construction industry contacts.

Digital & Social Media Marketing:

• Manage the company’s digital presence including social media platforms, website content, and email campaigns.

• Monitor and report on performance of digital campaigns using analytics tools.

• Create engaging posts, project highlights, and customer stories to enhance brand visibility.

Sales & Customer Support:

• Collaborate with the sales team by providing them with marketing materials and qualified leads.

• Follow up with potential clients on inquiries, proposals, and service feedback.

• Prepare client presentations and assist in bid submissions or tender documentation when required.

Branding & Corporate Identity:

• Ensure consistency in the company’s visual identity across all marketing platforms.

• Monitor and enhance the brand image in line with the company’s values and market positioning.

Job Requirements

Qualifications & Experience:

• Masters/Bachelor’s degree in Marketing, Business, Civil Engineering, or related field.

• Minimum 3 years of marketing experience, preferably in construction materials or industrial products.

• Knowledge of the ready-mix concrete business and construction market is highly desirable.

• Proficiency in Microsoft Office and marketing tools (Photoshop, Canva, CRM, Google

Analytics, etc.).

• Strong written and verbal communication skills. Key Competencies:

• Strong organizational and multitasking abilities

• Analytical thinking and attention to detail

• Initiative and creativity in problem-solving

• Teamwork and ability to coordinate across departments

• Professional demeanor and client-focused attitude

How To Apply

Submit your application via email to: realityhrgs@gmail.com

Or apply in person at:

Reality Plaza Building, 6th Floor

HRGS Department Office

Near Bole Brass, close to You Go City Church

Addis Ababa

For Further Information

Telephone: 011 666 3336 / 0950 253 532