Experience
Mid Level(3-5 years)
Salary
Not specified
Posted
3 days ago
Deadline
in 6 days
Job Description
Salary: Negotiable and attractive
Deadline: Sep 01,2026- Sep 10,2026
Location: Addis Ababa/ Kality
Reports To: Marketing Unit Operation
Employment Type: Full-Time
Job Summary:
The Senior Marketing Officer plays a key role in executing marketing strategies to support business growth in the ready-mix concrete sector. This position is responsible for market research, customer outreach, branding activities, digital promotion, and assisting the sales team in achieving revenue targets. The role demands a proactive individual with strong communication and analytical skills, capable of working in a fast-paced, technical environment.
Key Responsibilities:
Marketing Execution & Coordination:
- Implement marketing plans and promotional campaigns to support product awareness and lead generation.
- Coordinate the design and distribution of marketing materials, brochures, and digital content.
- Support in planning and organizing marketing events, trade shows, and client engagement activities.
Market Research & Analysis:
- Conduct market studies to understand customer needs, project trends, and competitor activities.
- Compile and analyze data to identify opportunities and recommend improvements to marketing efforts.
- Maintain a database of potential clients, projects, and construction industry contacts.
Digital & Social Media Marketing:
- Manage the company’s digital presence including social media platforms, website content, and email campaigns.
- Monitor and report on performance of digital campaigns using analytics tools.
- Create engaging posts, project highlights, and customer stories to enhance brand visibility.
Sales & Customer Support:
- Collaborate with the sales team by providing them with marketing materials and qualified leads.
- Follow up with potential clients on inquiries, proposals, and service feedback.
- Prepare client presentations and assist in bid submissions or tender documentation when required.
Branding & Corporate Identity:
- Ensure consistency in the company’s visual identity across all marketing platforms.
- Monitor and enhance the brand image in line with the company’s values and market positioning.
Requirements
Qualifications & Experience:
- Masters/Bachelor’s degree in Marketing, Business, Civil Engineering, or related field.
- Minimum 3 years of marketing experience, preferably in construction materials or industrial products.
- Knowledge of the ready-mix concrete business and construction market is highly desirable.
- Proficiency in Microsoft Office and marketing tools (Photoshop, Canva, CRM, Google
Analytics, etc.).
- Strong written and verbal communication skills. Key Competencies:
- Strong organizational and multitasking abilities
- Analytical thinking and attention to detail
- Initiative and creativity in problem-solving
- Teamwork and ability to coordinate across departments
- Professional demeanor and client-focused attitude
Required Skills
Level
Mid Level(3-5 years)
Location
Addis Ababa
How to Apply
Submit your application via email to: realityhrgs@gmail.com
Or apply in person at:
Reality Plaza Building, 6th Floor
HRGS Department Office
Near Bole Brass, close to You Go City Church
Addis Ababa
For Further Information
Telephone: 011 666 3336 / 0950 253 532