Marketing Manager

Job Summary

The Marketing Manager will be responsible for planning, developing, and executing comprehensive marketing strategies aligned with the company’s business goals and objectives. The role will oversee brand development, lead generation, digital and offline marketing, market research, customer engagement, and marketing team leadership.

The Marketing Manager will drive business growth, strengthen brand positioning, increase market visibility, and enhance customer engagement through innovative, data-driven, and results-oriented marketing initiatives.

Key Responsibilities

• Develop and implement comprehensive marketing strategies aligned with the company’s overall business objectives.

• Prepare and execute annual, quarterly, and campaign-specific marketing plans and budgets.

• Lead brand development and positioning initiatives to strengthen brand awareness and market presence.

• Develop and implement digital marketing strategies across social media, websites, email marketing, content marketing, SEO/SEM, and paid advertising channels.

• Plan and execute offline marketing activities, including events, activations, promotions, partnerships, and advertising campaigns.

• Lead lead-generation initiatives and develop campaigns that support sales and business development objectives.

• Conduct market research and competitor analysis to identify market trends, customer needs, opportunities, and potential risks.

• Analyze customer behavior, feedback, and market data to improve marketing strategies and customer engagement.

• Develop and implement initiatives to strengthen customer engagement, retention, and loyalty.

• Monitor marketing campaigns and measure performance against established KPIs, targets, and budgets.

• Manage the marketing budget and ensure effective allocation and utilization of resources.

• Lead, supervise, coach, and develop the marketing team to achieve departmental objectives.

• Set clear performance targets and KPIs for marketing team members and monitor their performance.

• Coordinate with Sales, Business Development, Operations, and other departments to ensure alignment of marketing activities with business objectives.

• Manage relationships with advertising agencies, media partners, creative agencies, vendors, and other external partners.

• Prepare regular marketing performance reports and provide strategic recommendations to senior management.

• Stay updated on emerging marketing trends, technologies, customer preferences, and industry developments.

• Continuously evaluate and optimize marketing strategies to maximize brand visibility, customer engagement, lead generation, and business growth.

Job Requirements

Requirements

• Bachelor’s Degree in Marketing, Marketing Communications, Journalism, Communications, Business Administration, or a related field.

• A Master’s Degree in Marketing, Business Administration, Communications, or a related field is an advantage.

• Minimum 6 years of relevant professional experience in marketing, brand management, communications, or a related field.

• Minimum 2–3 years of experience in a managerial or supervisory role.

• Proven experience in developing and executing comprehensive marketing strategies and campaigns.

• Strong experience in brand development, positioning, and marketing communications.

• Demonstrated experience in digital and offline marketing.

• Experience in lead generation, customer engagement, and campaign management.

• Strong knowledge of market research, competitor analysis, and customer insights.

• Experience managing marketing budgets and monitoring marketing performance and ROI.

• Proven ability to lead, supervise, motivate, and develop a marketing team.

• Strong strategic thinking, analytical, problem-solving, and decision-making skills.

• Excellent written, verbal, communication, presentation, and interpersonal skills.

• Strong project management and organizational skills.

• Creative, innovative, commercially aware, and results-oriented approach.

• Ability to work independently and collaboratively in a fast-paced environment.

How To Apply

Interested and qualified candidates should submit their updated CV to deborah.eshetu@ethiojobs.net. With a subject line of Marketing Manager.