Marketing Manager – Manufacturing & Industrial Products
Talent Search - Ethiojobs • Addis Ababa
Experience
Senior(5-8 years)
Salary
Not specified
Posted
about 4 hours ago
Deadline
in 10 days
Job Description
JOB DESCRIPTION
Location: Addis Ababa, Ethiopia
Employment Type: Full-Time
Salary: ETB 75,000 Gross per Month
Health Allowance: ETB 11,500 per Month
Industry: Manufacturing / Construction Materials / Industrial Products
About the Company
Our client is a growing manufacturing company engaged in the production and distribution of industrial and construction-related products. The company is seeking an experienced and commercially driven Marketing Manager to lead its marketing and sales growth strategy, strengthen market presence, expand customer relationships, and drive revenue growth.
The ideal candidate will combine strong marketing capability with hands-on sales experience, particularly within manufacturing, construction materials, construction chemicals, industrial products, building materials, or other related B2B sectors.
Job Summary
The Marketing Manager will be responsible for developing and executing the company's marketing and commercial growth strategy, increasing product visibility and market penetration, generating new business opportunities, and strengthening relationships with customers, distributors, contractors, dealers, consultants, and other key stakeholders.
This is a highly commercial marketing role. The successful candidate must not only understand marketing strategy but also have a proven ability to sell products, develop markets, manage sales channels, identify opportunities, negotiate with customers, and deliver measurable revenue growth.
The position requires someone who understands the dynamics of selling technical, industrial, construction, or manufactured products in a competitive B2B market.
Key Responsibilities
1. Marketing Strategy & Business Growth
- Develop and implement the company's annual marketing and commercial growth strategy.
- Identify new markets, customer segments, industries, and business opportunities.
- Develop strategies to increase market share and strengthen the company's competitive position.
- Conduct market research and monitor customer needs, market trends, competitors, pricing, and industry developments.
- Translate market intelligence into actionable business development and marketing initiatives.
- Develop and manage marketing plans, budgets, campaigns, and promotional activities.
2. Sales & Revenue Generation
- Drive sales growth across the company's product portfolio.
- Develop and maintain a strong pipeline of prospective customers and business opportunities.
- Identify, approach, and convert new customers and key accounts.
- Develop relationships with contractors, developers, construction companies, manufacturers, distributors, dealers, consultants, and other relevant business stakeholders.
- Participate directly in major sales negotiations and business development activities.
- Develop sales strategies for different products, markets, and customer segments.
- Monitor sales performance against targets and take corrective action where necessary.
- Work closely with the sales team to improve lead generation, conversion, customer retention, and revenue performance.
3. Product Marketing
- Develop effective positioning and value propositions for the company's products.
- Translate technical product features into clear commercial benefits for customers.
- Work with technical and production teams to understand product specifications, applications, quality, and competitive advantages.
- Develop product presentations, brochures, marketing materials, and sales tools.
- Support the launch of new products and market expansion initiatives.
- Gather customer feedback and communicate market requirements to management and relevant internal teams.
4. Distribution & Channel Management
- Develop and manage relationships with distributors, dealers, agents, and other sales channels.
- Identify opportunities to expand the company's distribution network.
- Establish channel development strategies and performance targets.
- Monitor distributor performance, market coverage, pricing, and customer engagement.
- Ensure appropriate product availability across key markets.
5. Customer & Key Account Management
- Build and maintain long-term relationships with strategic customers and key accounts.
- Understand customer requirements and provide appropriate product and commercial solutions.
- Develop account plans for high-value customers.
- Ensure strong customer service and follow-up throughout the sales cycle.
- Identify opportunities for cross-selling and up-selling.
6. Market Intelligence & Competitive Analysis
- Monitor competitors, product offerings, pricing, distribution strategies, and market positioning.
- Regularly assess market demand and emerging customer needs.
- Prepare market intelligence reports and recommendations for senior management.
- Identify risks and opportunities that may affect sales and market growth.
7. Team Leadership & Performance Management
- Lead, coach, and develop the marketing and sales team.
- Set clear sales and marketing targets and KPIs.
- Monitor individual and team performance.
- Build a performance-oriented and customer-focused commercial culture.
- Coordinate effectively with production, finance, procurement, logistics, and senior management.
Requirements
Required Qualifications
- Bachelor's degree in Marketing, Business Management, Sales, Commerce, Engineering, or a related field.
- An MBA or relevant postgraduate qualification is an advantage.
- Minimum 5–8 years of relevant professional experience, with significant experience in sales and marketing.
- Proven experience in manufacturing, construction materials, construction chemicals, building materials, industrial products, paints, adhesives, waterproofing products, cement-related products, steel, finishing materials, or a closely related industry.
- Strong B2B sales and business development experience.
- Demonstrated experience in achieving and exceeding sales targets.
- Experience managing distributors, dealers, contractors, or corporate/key accounts is highly desirable.
- Strong understanding of the Ethiopian market and B2B commercial environment.
- Experience selling technical or relatively complex products is strongly preferred.
Ideal Candidate Profile
We are looking for a commercially aggressive, strategic, and hands-on Marketing Manager who can move beyond traditional marketing activities and directly contribute to business growth.
The ideal candidate should have:
- Strong sales and negotiation skills.
- A proven record of revenue generation and market expansion.
- Experience selling manufactured, construction, industrial, or technical products.
- Strong understanding of customer acquisition and relationship management.
- Ability to develop and execute go-to-market strategies.
- Strong distributor and channel management capability.
- Excellent communication and presentation skills.
- Strong commercial judgment and business acumen.
- Ability to analyze market data and make commercially sound decisions.
- Strong leadership and team management skills.
- A proactive, target-driven, and results-oriented mindset.
- Ability to work independently while collaborating effectively with cross-functional teams.
Key Performance Indicators (KPIs)
Performance will primarily be evaluated based on:
- Revenue and sales growth.
- Achievement of monthly and annual sales targets.
- New customer acquisition.
- Market share and market penetration.
- Distributor/channel expansion.
- Customer retention and key account growth.
- Product and brand visibility.
- Marketing campaign effectiveness.
- Sales pipeline development and conversion.
- Profitability and commercial performance.
Compensation & Benefits
Gross Monthly Salary: ETB 75,000
Monthly Health Allowance: ETB 11,500
Additional benefits may be provided in accordance with the company's policies and employment terms.
Required Skills
Level
Senior(5-8 years)
Location
Addis Ababa
How to Apply
How to Apply
Qualified candidates who meet the above requirements and have a strong background in manufacturing, construction materials, construction chemicals, industrial products, or related B2B sales and marketing are encouraged to apply.
Only candidates whose experience closely matches the required industry and commercial profile will be considered.