MARKETING MANAGER

Company: Iron Shark Manufacturing PLC
Reports To: General Manager / Management
Recruitment Partner: Bilcor Institute of Leadership, Coaching and Research

About the Opportunity

Bilcor Institute of Leadership, Coaching and Research is hiring on behalf of Iron Shark Manufacturing PLC, a new paint manufacturing company in Addis Ababa, Ethiopia.

Iron Shark Manufacturing PLC is looking for a results-oriented Marketing Manager to lead marketing activities, strengthen the company’s brand, develop market opportunities, and support business growth.

The Role

The Marketing Manager will be responsible for developing and implementing effective marketing strategies to increase brand awareness, expand the customer base, strengthen market presence, and support sales growth.

The ideal candidate should have strong experience in marketing, brand development, market expansion, customer engagement, and distribution/channel development, preferably within paint, manufacturing, construction materials, building materials, or related industries.

Key Responsibilities

Marketing Strategy & Planning

• Develop and implement the company’s marketing strategy and annual marketing plan.

• Identify market opportunities and develop strategies to increase market share.

• Conduct market research and monitor industry, customer, and competitor trends.

• Develop marketing campaigns aligned with business and sales objectives.

Brand Management

• Develop and strengthen Iron Shark’s brand positioning and market identity.

• Ensure consistent brand communication across marketing channels.

• Develop promotional materials, product communication, and marketing content.

• Plan and manage brand awareness and promotional campaigns.

Market Development & Distribution

• Identify and develop new markets, customer segments, and business opportunities.

• Develop and maintain relationships with dealers, distributors, retailers, and key customers.

• Explore market opportunities within the construction, real estate, contractor, and building materials sectors.

• Monitor market trends and competitor activities.

Digital & Promotional Marketing

• Plan and manage digital marketing activities, including social media and online campaigns.

• Coordinate advertising, promotional activities, exhibitions, events, and product launches.

• Monitor campaign performance and recommend improvements.

Sales & Business Support

• Work closely with the sales team to support revenue and market growth.

• Develop marketing strategies to support product launches and sales targets.

• Gather customer and market feedback and provide insights to management.

• Support product positioning and promotional decisions through market analysis.

Performance & Reporting

• Develop marketing KPIs and monitor performance.

• Prepare regular marketing and market development reports.

• Track campaign effectiveness, customer acquisition, brand visibility, and market growth.

• Manage the marketing budget and ensure effective use of resources.

Job Requirements

• Bachelor’s degree in Marketing, Business Administration, Management, or a related field.

• Minimum 5 years of relevant marketing experience, preferably in a managerial or supervisory position.

• Experience in paint, manufacturing, construction materials, building materials, real estate, or related industries is highly preferred.

• Strong knowledge of marketing strategy, brand management, and market development.

• Experience in developing dealer, distributor, or sales channel networks is an advantage.

• Strong digital marketing and social media knowledge.

• Excellent communication, negotiation, presentation, and relationship-building skills.

• Strong analytical and strategic thinking abilities.

• Ability to develop and manage marketing budgets and KPIs.

• Good knowledge of Microsoft Office and relevant marketing tools.

Ideal Candidate

We are looking for a strategic, creative, and results-oriented Marketing Manager who can strengthen Iron Shark Manufacturing PLC’s market presence, build strong customer and distribution networks, and contribute directly to business growth.

How To Apply

Interested candidates are invited to submit their updated CV through the application link below:

https://forms.gle/8BsWXdzByvehJsQ68