MARKETING COORDINATOR / OFFICER

ABOUT VIRTUAL EQUB PLC

Virtual Equb PLC is a pioneering financial technology company modernizing traditional rotational savings and credit mechanisms through secure, scalable, and user-centric digital solutions. By combining advanced software engineering with time-tested community finance models, Virtual Equb empowers individuals and businesses across Ethiopia with accessible, transparent digital financial tools.

ROLE OVERVIEW

Are you a creative, energetic, and detail-oriented marketing professional passionate about digital finance and storytelling?

Virtual Equb PLC is seeking an ambitious Marketing Coordinator / Officer to support the execution of our 2026 Master Growth & Marketing Strategy. Working closely with the Marketing Manager, you will be the tactical engine behind our brand—managing dynamic social media channels, executing performance marketing campaigns, coordinating local promotional events, and engaging directly with our growing digital user base.

If you thrive in a fast-paced FinTech environment and want to build a high-impact marketing career, this opportunity is for you.

KEY RESPONSIBILITIES & DUTIES

1. Digital & Content Marketing Execution

• Create, schedule, and publish daily high-quality content (graphics, short videos, copy, and stories) across Virtual Equb’s official social media channels (Telegram, LinkedIn, Facebook, Instagram, TikTok, YouTube).

• Monitor social media platforms, engage with community comments/messages, and collaborate with Customer Support to ensure swift user assistance.

• Assist in running digital advertising campaigns (Meta Ads, Google Ads, SMS marketing) and track basic performance metrics.

2. Campaign & Event Coordination

• Support the end-to-end setup and execution of marketing campaigns, product launches, brand activations, and promotional events.

• Coordinate with external vendors, creative agencies, freelance designers, printing presses, and media outlets to ensure on-time delivery of marketing collateral.

• Maintain an organized repository of brand assets, marketing templates, photo/video archives, and promotional merchandise.

3. Market Research & Performance Reporting

• Track and report weekly social media engagement, app download metrics, campaign reach, and conversion feedback.

Conduct market intelligence research, keeping track of industry trends, competitor activities, and emerging digital marketing tools in Ethiopia.

Job Requirements

REQUIRED COMPETENCIES & SKILLS

• Digital Savviness: Strong hands-on experience managing professional social media pages, community channels (especially Telegram), and digital content tools.

• Content Creation Skills: Proficiency in basic graphic design (Canva, Photoshop, or Illustrator) and basic video editing for social media is highly desirable.

• Communication Excellence: Outstanding written and verbal communication skills with a knack for writing compelling marketing copy in both Amharic and English.

• Organization & Agility: Strong multi-tasking skills, high attention to detail, and the ability to meet tight deadlines in a fast-moving startup environment.

QUALIFICATIONS & EXPERIENCE

• Education: Bachelor’s Degree in Marketing Management, Communications, Business Administration, Journalism, or a related field.

• Professional Experience:

• Minimum of 1 to 3 years of active experience in digital marketing, brand coordination, content creation, or advertising.

• Experience within FinTech, Banking, Mobile Money, Telecom, Tech Startups, or Advertising Agencies is a strong advantage.

• Language Proficiency: Full professional fluency in Amharic and English (written and spoken).

WHAT WE OFFER

• Competitive salary and performance-based incentives.

• Fast-track career growth in a leading Ethiopian FinTech enterprise.

• Vibrant, innovative, and collaborative team culture.

Hands-on experience with cutting-edge digital marketing tools and growth strategies.

How To Apply

Interested and qualified candidates are invited to submit their application package—including an updated CV/Resume, a Cover Letter, and links to a portfolio or samples of recent social media/marketing work (if available)—to:

Virtual Equb PLC

Recruitment Portal: hrvirtualequb39@gmail.com

Email Subject Line: Application: Marketing Coordinator – [Your Full Name]

Virtual Equb PLC is an Equal Opportunity Employer. Only shortlisted candidates will be contacted for interviews and practical assessments.