Junior Brand Management Officer

Purpose of the Job: To provide assistance in the implementation of all branding and marketing communication activities that are designed to meet the Bank’s objectives; creating brand awareness and building the bank’s image and reputation.

Generic Functions:

• Provide the required assistance in all activities of the work unit
• Properly maintain important files/records and avail when required
• Engage in teamwork, collaboration, and transparency work practices
• Adhere to internal control system and risk management program of the Bank
• Provide the concerned organ with timely, relevant, accurate, and complete reports on the plan performance
• Demonstrate the Bank’s code of conduct; employ the Bank’s good culture and corporate image to the public
• Provide services as per the service level agreement
• Contribute to the Bank’s profitability as per the target set

Specific Functions:

• Follow up proper application of brand visual identity elements as per brand guideline and procedure
• Participate in evaluation of performance of all marketing campaigns
• Follow up the branding activates of various channels and materials such as ATMs, sentry boxes, service outlets and giveaways
• Participate in preparation of the division’s annual plan; procedure manuals, and periodic performance reports
• Participate in activities of market and need assessment for promotional and give way materials
• Assess whether the Bank’s brand remains recognizable, up to date and exciting to customers, and look into ways of leveraging it to ensure business growth
• Participate in development of proposal for creative and innovative advertisement and sales promotion programs
• Assist on proposal preparation for exhibition and trade fair activities and follow up the execution (the availability of promotional elements) per the approved proposal and contract signed