Head Of Commercial

Key Responsibilities:
The Head of Commercial will provide strategic leadership across sales, marketing, tender management, key accounts, channel management, and customer service. The role is responsible for driving revenue growth, profitability, market expansion, operational excellence, and long-term customer value by translating market opportunities into sustainable commercial results.

• Develop and execute commercial strategies that drive revenue growth, profitability, market expansion, and sustainable business growth.
• Lead and coordinate sales, marketing, tender management, key accounts, channel management, and customer service functions to achieve overall commercial objectives.
• Drive new business development, market expansion, geographic growth, and customer acquisition across target markets.
• Strengthen recurring revenue streams by growing consumables sales, improving customer retention, and increasing repeat business.
• Provide strategic oversight of tender management, sales operations, pipeline development, forecasting, and CRM discipline.
• Lead trade marketing, brand management, digital marketing, and market development initiatives to strengthen brand awareness and generate business opportunities.
• Drive profitable sales through pricing discipline, margin management, and value-based selling in collaboration with cross-functional teams.
• Inspire, coach, and motivate the team to achieve or exceed sales and revenue targets.
• Ensure a strong customer experience by maintaining service quality, improving customer retention, and ensuring timely complaint resolution across all customer touchpoints.
• Establish and monitor commercial targets, sales performance, and accountability measures, taking corrective action where required.
• Provide effective leadership by setting clear expectations, driving accountability, developing and engaging teams, ensuring succession planning for critical roles, and reinforcing the company’s core values of Speed, Service Excellence, Accountability, Collaboration, and Curiosity.
• Drive operational excellence and continuous improvement through effective adoption of ERP systems, including SAP and in-house developed ERP solutions, CRM, Microsoft 365, standardized processes, and data-driven decision-making.