Gen-Z Social Media & Content Creator – Ethiopia

Job Title: Gen-Z Social Media & Content Creator – Ethiopia

Location: Addis Ababa, Ethiopia

Employment Type: Full-Time

Department: Marketing / Business Development

Reporting To: Management

Position Overview

We are looking for a young, energetic and creative Gen-Z Social Media & Content Creator to join our Ethiopia operations.

The selected candidate will become one of the faces of our brand in Ethiopia and will be responsible for creating engaging, modern and locally relevant content for TikTok, Instagram, Facebook and YouTube.

This is an in-house position. We are looking for someone who can independently manage the complete content process — concept, scripting, shooting, editing, posting and audience engagement — without depending on a separate cameraman or video editor for regular content.

Key Responsibilities

Content Creation

• Develop fresh and creative ideas for daily/weekly social media content.

• Create short-form videos, Reels, TikToks, Stories and other digital content.

• Present products and services naturally and confidently on camera.

• Create content in Amharic and English as appropriate.

• Develop customer-focused, entertaining and informative automotive content.

Video Production

• Write simple scripts and video concepts.

• Shoot videos independently using a smartphone/camera.

• Record product demonstrations, customer interactions, interviews and events.

• Edit videos independently, including captions, music, transitions and effects.

• Produce content suitable for TikTok, Instagram Reels, Facebook Reels and YouTube Shorts.

Brand Promotion

Create content around:

• Motorcycles and three-wheelers

• Electric vehicles and new mobility solutions

• Product features and demonstrations

• Customer experiences

• Dealer stories

• Behind-the-scenes company activities

• Product launches

• Events and exhibitions

• Ethiopian automotive trends

• Road-use/customer stories

• Employee and workplace content

• Youth-focused mobility and technology topics

Social Media Management

• Publish content directly on company social media platforms.

• Maintain a consistent posting schedule.

• Monitor comments, messages, and audience reactions.

• Identify trending topics, sounds and formats.

• Adapt successful content based on performance.

• Track views, reach, engagement, followers, and enquiries.

Job Requirements

Ideal Candidate

• Age: 20–25 years

• Ethiopian citizen, preferably based in Addis Ababa

• Highly active on TikTok, Instagram and Facebook

• Naturally confident, energetic and engaging in front of the camera

• Excellent spoken Amharic and good working English

• Strong understanding of Ethiopian Gen-Z culture, humour, trends, music and social-media behaviour

• Comfortable appearing regularly in videos and becoming the recognizable face of the brand

• Able to shoot good-quality videos independently using a smartphone

• Able to independently edit videos using CapCut, VN, Adobe Premiere Pro or similar tools

• Understands social-media hooks, captions, trending formats, hashtags and audience engagement

• Able to create content without requiring a cameraman/editor for normal day-to-day activities

• Genuine interest in cars, motorcycles, electric vehicles, mobility, technology and youth culture

• Willing to travel to dealers, customer locations, events, markets and other business locations across Ethiopia

• Creative, energetic, disciplined and comfortable working independently

• Previous experience creating personal TikTok/Instagram/YouTube content will be an advantage

How To Apply

Interested and qualified applicants should apply via this email: hr.ethiopia@viparauto.asia