First Line Manager

The FLM is responsible for promoting pharmaceutical products, ensuring that product messaging, scientific knowledge, and compliance standards are effectively delivered to healthcare professionals across designated regions through strategic promotion.

MAIN DUTIES & RESPONSIBILITIES: 

• Conduct joint field visits regularly to assess field execution, provide feedback, and support representatives
• Monitor KPIs, including call rate, coverage, frequency, and sales achievement; initiate action plans for underperformance
• Organize and lead regular cycle meetings, territory reviews, and performance appraisals
• Ensure compliance with all internal SOPs and pharmaceutical marketing regulations
• Conducting market analysis to identify opportunities for increasing return on investment. 
• Overseeing successful product launches and crafting effective market positioning messages to differentiate products from competitors. 
• Developing comprehensive product strategies to drive sales growth and creating impactful promotional materials to support sales efforts. 
• Providing product training to sales teams to ensure they are equipped with the knowledge and tools needed to promote products effectively. 
• Monitoring market trends and competitor activities, collaborating with cross-functional teams to achieve business objectives, and continuously evaluating the performance of products to make informed decisions that maximize profitability.
• Develop and create new and innovative promotional materials.
• Organize new product pre-launch and launch activities.
• Create and maintain relationships with (KOLs)
• Create a robust customer profile database and develop effective follow-up strategies to nurture leads, build stronger customer relationships, and drive business growth.
• Conduct market assessment for product trends and changes.
• Make sure product availability on tenders of different stakeholders.
• Manages product flow
• Collaborate with business development, operation department, and tender departments for the flow of the products.
• Coordinates and develops marketing, sales, and financial plans for product line.
• Provides financial and technical justification for product selection and definition.
• Prepares market plan for focused products to obtain financial objectives.
• Determines the initial product purchase order quantities and a twelve-month moving forecast.
• Assess, evaluate, select, and plan the type of promotional activities (CME, Grand rounds, annual conferences) to be conducted for product lines.
• Coach & train the field staff (if required)
• Co-travel with Medical representative and visit KOLs
• Develop a strategic direction and drive the development of the product portfolio.
• Assess current market trends and competitors through usage data and customer feedback from existing products. 
• Assess the SWOT of the product line and guide the sales team to tap the opportunities and growth in the product sales.
• Product forecasting, new product pipeline strategy, new product pre-launch, launch strategy and post-launch, and new initiatives for product growth strategy.
• Arrange and use strategic market analysis to filter and improve strategic decisions about the product portfolio
• Develop the core positioning and messaging for the product
• Prioritizing product features and capabilities.
• Defines the product vision, product roadmap, and product positioning
• Communicates product vision to the marketing teams to obtain market share for the product
• Required Travel up to 25%.