Digital Marketing Expert

Digital Marketing Expert

Department Marketing

Reports To Marketing Manager / Head of Marketing

Job Summary

The Digital Marketing Expert is responsible for planning, implementing, managing, and optimizing digital marketing campaigns to increase brand awareness, generate qualified leads, drive customer acquisition, and improve online engagement. The role involves managing digital channels, analyzing campaign performance, and ensuring maximum return on marketing investment (ROI).

Key Responsibilities

• Develop and execute digital marketing strategies aligned with business objectives.
• Plan, manage, and optimize campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, TikTok, YouTube, and other digital platforms.
• Manage Search Engine Optimization (SEO) and Search Engine Marketing (SEM) initiatives.
• Create and manage email marketing campaigns and marketing automation workflows.
• Monitor website performance using analytics tools and recommend improvements.
• Develop and manage digital content calendars in collaboration with the design and content teams.
• Track, analyze, and report campaign performance using KPIs and dashboards.
• Manage online advertising budgets to maximize ROI.
• Conduct keyword research, competitor analysis, and market trend analysis.
• Improve website conversion rates through A/B testing and landing page optimization.
• Manage social media advertising campaigns and audience targeting.
• Collaborate with sales teams to generate and nurture marketing-qualified leads (MQLs).
• Ensure brand consistency across all digital channels.
• Stay updated with emerging digital marketing trends, tools, and best practices.

Key Performance Indicators (KPIs)

• Website traffic growth
• Lead generation (Marketing Qualified Leads)
• Cost per Lead (CPL)
• Customer Acquisition Cost (CAC)
• Conversion rate
• Return on Ad Spend (ROAS)
• Return on Investment (ROI)
• Click-Through Rate (CTR)
• Cost Per Click (CPC)
• Social media engagement rate
• Organic search ranking improvements
• Email open and click-through rates
• Website bounce rate reduction
• Revenue generated from digital marketing campaigns

Tools & Software

• Google Ads
• Google Analytics 4 (GA4)
• Google Tag Manager
• Meta Business Suite
• LinkedIn Campaign Manager
• TikTok Ads Manager
• Google Search Console
• SEMrush or Ahrefs
• HubSpot, Mailchimp, or similar CRM/Marketing Automation tools
• Canva and Adobe Creative Suite
• WordPress or other CMS
• Microsoft Office (Excel, PowerPoint)

Working Conditions

• Full-time position.
• May require occasional work outside regular business hours during campaign launches or major marketing events.
• Cross-functional collaboration with Sales, Product, Design, and Business Development teams.

Success Profile

A successful Digital Marketing Expert consistently delivers measurable business growth through data-driven digital campaigns, continuously optimizes marketing performance, generates high-quality leads, enhances customer engagement, and strengthens the organization's online presence while maximizing marketing ROI.